![]() ![]() Speaking with Variety, Sofar CEO Jim Lucchese said, “We surveyed hundreds of artists and one of the main things they asked about with connecting with other local artists and how we can help them to find more fans. We are continuing to develop other formats for shows that drive more artist revenue. We’ve worked with hundreds of artists in the past year to play premium shows with average compensation of over $1,200 and plan to expand both the number and formats of these shows.” We estimate this increase will impact around 50% of artists playing shows in those cities. Unpacking that last item, according to the announcement, “Starting February 18th in ticketed Sofar cities, we’ll begin rolling out three payment levels where artists will be paid based on ticket sales. Increasing artist compensation for larger rooms.Adding more resources for artists new to Sofar.Ways to connect Sofar artists with each other on the website.Ways to convert more listeners into active fans via an email that goes to all guests after every show, encouraging those audiences to follow the artist on social, buy merch, or support a fan funding campaign (the company notes that its open rate on post-show emails is more than 50%).Previously, artists had to email each local rep when they wanted to apply to perform in a new city A new Artist Dashboard, which makes it easier for artists to book tours in multiple cities (Sofar is in 444 cities around the world), empowering them to request shows in cities on specific dates or within a date range. ![]()
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